Privacy Policy

1. Who We Are

PetSupplementGuide is operated by a sole trader in England. A postal address is available on request by email.

The site operator is the data controller for personal data collected through this website (petsupplementguide.com). For data protection enquiries, contact our Data Protection Lead at: privacy@petsupplementguide.com.

2. Data We Collect

We collect personal data in the following circumstances:

2.1 Contact Form Submissions

When you submit our contact form, we collect your name, email address, and the content of your message. This data is used solely to respond to your enquiry and is retained for up to 24 months or until you request deletion.

2.2 Website Analytics

We use Google Analytics and Microsoft Clarity to understand how visitors use our website. Clarity records anonymised interaction data such as clicks and scrolling. This service collects anonymised data about page views, session duration, referral sources, and device types. IP addresses are anonymised before processing. We have configured Google Analytics to respect the Do Not Track browser signal.

The legal basis for this processing is our legitimate interests in understanding and improving our website's performance and content.

2.3 Cookies and Similar Technologies

Our website uses cookies. See Section 5 (Cookies) below for full details.

2.4 Affiliate Links and Third-Party Retailers

When you click an affiliate link on our website and proceed to a third-party retailer (such as Amazon), that retailer collects your data independently under their own privacy policy. We receive aggregate commission reports but do not receive your personal information from retailers.

3. Legal Basis for Processing

4. How We Use Your Data

We use the data we collect to:

• Respond to enquiries submitted through our contact form
• Understand how visitors use our website so we can improve content and user experience
• Ensure the security and technical functioning of our website
• Comply with legal obligations

We do not use your personal data for automated decision-making or profiling.

5. Cookies

Cookies are small text files stored on your device when you visit a website. We use the following categories of cookies:

5.1 Essential Cookies

These cookies are necessary for the website to function and cannot be disabled. No personal data is transmitted by them.

5.2 Analytics Cookies

We use Google Analytics cookies (_ga, _gid, _gat) to collect anonymised data about website traffic and usage patterns. You can opt out of Google Analytics at any time using the Google Analytics Opt-Out Browser Add-on.

5.3 Affiliate Tracking Cookies

When you click an affiliate link, tracking cookies may be set by the third-party retailer to record that the visit originated from our website. These cookies are set by the retailer, not by us, and are governed by the retailer's privacy policy. Amazon's privacy policy is available at amazon.co.uk.

5.4 Managing Your Cookie Preferences

We do not currently show a cookie banner, so the way to control these cookies is through your browser settings or the opt-out tools linked above. Please note that disabling certain cookies may affect the functionality of the website.

6. Data Sharing and Third Parties

We do not sell, rent, or trade personal data. We share data only in the following limited circumstances:

• Service providers: We use third-party services including Google Analytics and Microsoft Clarity (analytics) and our web hosting provider. These parties process data only on our instructions and under data processing agreements.
• Legal requirements: We will disclose personal data where required to do so by law, regulation, or court order.
• Business transfers: If PetSupplementGuide is acquired or merged with another organisation, your data may be transferred to the new owners, who will be required to continue processing it in accordance with this policy.

7. Data Retention

We retain personal data only as long as necessary for the purposes for which it was collected:

• Contact form submissions: 24 months from the date of submission, unless you request earlier deletion
• Analytics data: Retained by Google Analytics for up to 26 months (anonymised)
• Server access logs: Up to 90 days for security purposes

8. Your Rights Under UK GDPR

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you have the following rights regarding your personal data:

• Right of access: You can request a copy of the personal data we hold about you.
• Right to rectification: You can request correction of inaccurate or incomplete data.
• Right to erasure: You can request deletion of your personal data where there is no compelling reason for us to continue processing it.
• Right to restriction: You can request that we limit the processing of your data in certain circumstances.
• Right to data portability: Where processing is based on consent or contract performance, you can request your data in a structured, machine-readable format.
• Right to object: You can object to processing based on legitimate interests.
• Rights related to automated decision-making: We do not carry out automated decision-making or profiling, but if we did, you would have the right not to be subject to such decisions.

To exercise any of these rights, contact us at privacy@petsupplementguide.com. We will respond within one month. We may need to verify your identity before processing your request.

9. Right to Complain

If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office (ICO):

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Website: ico.org.uk
Helpline: 0303 123 1113

We would, however, appreciate the opportunity to address your concerns before you contact the ICO. Please reach out to us first at privacy@petsupplementguide.com.

10. International Data Transfers

Google Analytics data is processed by Google LLC, which operates servers in the United States and other countries. These transfers are covered by Standard Contractual Clauses approved by the UK ICO. We do not otherwise transfer personal data outside the UK or EEA.

11. Data Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. Our website is served over HTTPS. Access to systems containing personal data is restricted to authorised personnel only. We maintain regular security reviews and updates.

12. Affiliate Link Disclosure

PetSupplementGuide participates in affiliate programmes including the Amazon Associates Programme. When you click an affiliate link, we may receive a commission on qualifying purchases. Clicking an affiliate link does not change the price you pay. The presence of affiliate links does not influence our editorial content or product rankings. We disclose affiliate relationships clearly on all pages where such links appear.

When you click through to Amazon or another retailer via an affiliate link, you leave PetSupplementGuide and enter the retailer's website, which is subject to its own privacy policy and terms. We encourage you to review those policies.

13. Children's Privacy

This website is not directed at children under the age of 13. We do not knowingly collect personal data from children under 13. If you believe we have inadvertently collected data from a child, please contact us immediately at privacy@petsupplementguide.com so we can delete it promptly.

14. Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or business operations. We will indicate the effective date of any updates at the top of this page. For significant changes, we may notify regular users via a website notice. We encourage you to review this policy periodically.

15. Contact

For any privacy-related questions, requests, or concerns:

Data Protection Lead
PetSupplementGuide
Email: privacy@petsupplementguide.com